We Live for the Lake

Whether a leisurely cruise, a fishing expedition, or just watching the sunset from the dock, we live and breath life on the fresh water.


We believe in just the right combination of comfort and quality for our fresh water fashions. Our American brand is made to be lived in anytime, any place, whether on the water or locked on land, because LAKE IT EASY isn't just for those rare moments to relax, it's a way of life.